How to Optimize Your Amazon and Walmart Listings to Get More Sales

Ankur K Garg
4 min readMay 18

As a business owner, you know that having a strong online presence is essential for reaching your target audience and increasing sales. But with so many options out there, it can be overwhelming to know where to start. Two of the biggest players in the e-commerce space are Amazon and Walmart, and optimizing your listings on these platforms can make a big difference in your bottom line.

In this post, we’ll dive into some tips and strategies for optimizing your Amazon and Walmart listings to get more sales, including everything from keyword research to product descriptions to customer reviews. Whether you’re a seasoned seller or just starting out, these tips will help you take your online sales to the next level.

Conducting Keyword Research

The first step in optimizing your Amazon and Walmart listings is conducting keyword research. This involves identifying the keywords and phrases that your target audience is searching for when looking for products like yours. By incorporating these keywords into your product listings, you’ll increase the likelihood that your products will appear in relevant search results.

One way to conduct keyword research is by using a tool like Google Keyword Planner or Ahrefs. These tools allow you to enter a keyword related to your product and see a list of related keywords and their search volumes. You can then select the most relevant keywords and incorporate them into your product titles, bullet points, and descriptions.

Another way to conduct keyword research is by looking at the search terms that customers are using to find your products. On Amazon, you can do this by going to the “Search Terms” report in your Seller Central account. This report will show you the search terms that customers are using to find your products, allowing you to identify any keywords that you may be missing and incorporate them into your listings.

Crafting Compelling Product Descriptions

Once you’ve identified the keywords that you want to target, it’s time to focus on crafting compelling product descriptions. Your product descriptions should be informative, engaging, and optimized for search engines.

Ankur K Garg

Entreprenuer & CPG Investor | Serial problem solver, graphic designer, coder, writer, brand strategist, and the creator of the #INTHELAB mindset... @AnkurKGarg